Working in collaboration with brand agency Keel, F&E were commissioned to produce a series of 5 videos for Medela titled The Amazing Science of Mother’s Milk. Starting the narrative at pregnancy, through to birth and beyond, our films highlight the incredible health benefits of breastmilk through a series of warm and sharable animations. Helping Mums to understand the unrivaled value of human milk.
Our illustration style has a geometric feel, pivoting around a circular theme which creates a neatly flowing sequence. The creative and typographic style was developed to be instantly engaging, clearly viewed on mobile devices and easily translated into 13 different languages to enable sharing between Medela’s subsidiaries around the world.
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