To launch our #FreeTheFeed campaign and help fight the stigma around breastfeeding and pumping in public, we smuggled four inflatable breasts onto rooftops in London and took to the streets to open up this conversation with the public!
#FreetheFeed is an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping.
We want to empower mothers to feel safe and comfortable to feed how and where they choose to.
Check out our Instagram channel @elive to watch the highlights from the campaign launch!
Discover more here: http://bit.ly/FreeTheFeed
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