Controversy has erupted after Malayalam Magazine Grihalakshmi came out with a #breastfeeding campaign challenging the patriarchal norms. While some have applauded the magazine for breaking taboos, others claim that the magazine was trying to grab eyeballs. The cover of the magazine features model-poet-and air hostess, Gilu Joseph #breastfeeding a baby. The Magazine started a breastfeed freely campaign as part of the International women’s day celebrations.
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