Mothercare magazine apologises over breastfeeding joke – Hot Girl

Mothercare magazine apologises over breastfeeding joke – Hot Girl
A parenting magazine owned by Mothercare has been forced to apologise after publishing a joke about low breastfeeding statistics that provoked a flurry of criticism.Gurgle Magazine cited research that suggests fewer than one per cent of UK mums are still breastfeeding at the recommended 12 month mark, and added the caption: ‘Hands up who’s unduly alarmed by this? Nope, us neither.’It prompted Lactivist, a campaign group that works to normalise breastfeeding, to brand Gurgle ‘irresponsible’ for ‘brushing off’ the low rate, which it said was an issue a baby and parenting magazine should be ‘greatly concerned’ about.After Lactivist shared a picture of the article – and an open letter to the magazine expressing their disappointment – with its Facebook followers, Gurgle posted online apologising for any offence caused.It denied any suggestion the magazine was ‘anti-breastfeeding’.The open letter from Lactivist had described being ‘saddened’ by the article.’Clearly your staff don’t care about the product they are producing. As a baby magazine you have the highest form of trust put in your words on each and every page of your publication. Mothers/ parents/ grandparents etc all read your magazine I’m sure.’They will read thinking you are an insight to the real world of parenting (I hear parents echo haha here as often it’s no where near as glossy as the pages of magazines like yours) this statistic should be something you are GREATLY concerned about. Not something to brush off.’Expla
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